nama chintamanih krishnash
chaitanya-rasa-vigrahah
purnah shuddho nitya-mukto
‘bhinnatvan nama-naminoh
The holy name of Krishna bestows all spiritual benedictions for it is Krishna Himself, the reservoir of all pleasure. Krishna’s name is not material under any condition, and it is no less powerful than Krishna Himself. Krishna’s name is always the liberated and spiritual; it is never conditioned by the laws of material nature. This is because the name of Krishna and Krishna Himself are identical.
Padma Purana
Topics: Names